See deeply. Live fully.

My name is Alfredo Ayala and I grew up in  the hustle and bustle of Mexico City. While there I worked in video and photography shooting commercials for local TV. It was fascinating. After moving to the states in 1999, I moved away from the industry to pursue other passions. And now, the beauty and allure of capturing the light that is all around us has called me back! I currently reside in Rockmart, Georgia where I enjoy spending time with with my lovely wife and son. When I'm not working or with them, you will find me at Cross Fit, working with dogs, or handing out as an FCA coach with the soccer team in Cedartown. 

As a teenager, I found myself at the side of my uncle Arturo, helping him in whatever he did. He was commissioned for several commercial shoots and thus began my introduction into video and photo. I was amazed at the amount of hours it took to film just one 30 second commercial. It seemed like it could've been a movie! But I was dazzled by the lights, the equipment, the fast pace and the beauty of the final product. After taking a long break, I found my way back and am as excited as ever to share with you my personal work as well as help you capture the things of most beauty in your own life.